Fall 2007 Issue

FEATURE ARTICLE:
5 on 5: Software Comparison New software is constantly developed, while old software becomes unusable. It can be difficult to decide which software applications or hosted solutions are right for your business. Choose the right one and business is booming. Choose poorly and you lose time, money and possibly your livelihood. Website Magazine is here to help.

Shortening the Distance to a Sale Where do website visitors come from and where do they go after arriving at your site? Find out how to shorten the distance to a sale with a quick e-commerce analytics primer.

Optimizing for Universal Search Google rocked the world of search engine optimizers everywhere with its focus on a more universal approach to SEO. Video, images, blogs and news are now part of the mix.

Buying Custom Software Off-the-shelf software has its limitations. If you have identified a need for a custom software application, learn how to ensure you get exactly what you want – and pay for.

Testing, One … Two … Three Testing has become a hot-button issue and a necessity for every website owner. Learn the different methods and find out which one works best for your site.

Preparing for the Mobile Web While the iPhone gets all marketers one step closer to pure mobile computing, you need learn how to ready your site for all mobile devices. Now is the time to learn.

Personalize Your Site Engaging a user is paramount to success with today’s hyper-interactive Web. Discover two tools that help get your user interacting with your site.

Legal Issues of Web Promotions Choices for promoting on the Web are vast. But there are some legal considerations that every website owner needs to know about.

Search and New Digital Markets New products, offerings and technologies change search terms and create entire new markets. Take advantage of them.

WM Commentary With the myriad of websites and millions of product and service offerings, the landscape gets more competitive every day. The timeless solution is to innovate.

Social Media Integration There’s no denying that social media can help a business grow. But some companies need convincing. Take the right approach and help your company join the social networking revolution.

Who’s Who LeaseThis.com offers a new twist to domaining. Try out top level domains before sinking massive chunks of your budget into them.

Top 50 Online video is full of bloopers and funny clips, but using video for promotion is no laughing matter. Discover Website Magazine’s Top 50 video sharing sites.

SEO Corner It’s easy to make SEO mistakes and the list is endless. Learn 10 of the most common missteps and how to avoid them.

An Interview with William Rice William Rice is President of the Web Marketing Association. He’s used InPerson and SitePal – read his thoughts on both.

Reputation Monitoring With more outlets than ever before, consumers have plenty of opportunities to voice their opinions on your brand. You need to keep tabs on what is being said.

The Strength of Ad Exchanges Google Buys DoubleClick, Yahoo! buys RightMedia, Microsoft buys aQuantive and AdECN. What’s it mean to you?