Marchex just introduced keyword-level tracking to its Call Analytics product.
The propietary technology enables search marketers and agencies with the ability to track calls down to a specific keyword without using a unique call tracking line for every search term. Perhaps more important is that the enhancment enables marketer to eliminate search terms that don't generate phone calls.
“Before today, search marketers had to use a unique tracking number for each keyword or settle for potentially inaccurate data to get a sense of which keywords were most effective at driving quality calls,” said Leigh McMillan, Senior Vice-President of Marchex Call Analytics. “Now they have an affordable product that brings both precision and scalability to campaigns that may have thousands of keywords.”