Bing adCenter Radius Targeting

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

 

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius.

Bing expects radius targeting (which enables advertisers to create local ads around an address, the center of a zip code or a lat/long coordinate) to increase relevancy for users - and it's easy to see how. It will likely have some positive effects for campaign efficiency and ROI as well.

Expect savvy advertisers to jump on board in droves. Bing provided a few examples of how the feature might be used, from "encircling the competition" to "driving shopper loyalty" and repeat visits.

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter