Banner ads never did receive much in the way of click-throughs and as such advertisers (and the publishers that support them) are on the look out for anything that might reverse the long and tedious slide of display into obscurity.

Advertising technology (media buying) company SiteScout is on the scene today, releasing a rather unique system to create dynamic display ads that are integrated with social media widgets out of the box. SiteScout’s AdBuilder aim to increase engagement, add “social proof” (social validation) to a campaign and leverage the inherent viral nature of social networks.

"We are extremely excited to be offering this new tool to our advertisers." says Paul Mokbel, SiteScout CEO, "We think that both brands and direct response marketers will get tremendous value from this new breed of ad."

SiteScout’s AdBuilder tool is available exclusively on its RTB (real-time bidding) platform.