Video advertising service BrightRoll has announced the launch of TAG, its Total Audience Guarantee (TAG) which guarantees impression volume for video. Through the program/offering, advertisers will only pay for the impressions that reach their target audiences.

Advertisers will be able to know how many impressions will reach target audiences (TAG is available for segments including age, gender and geographic data) before the campaign begins. Brightroll will then deliver the campaign at scale, targeted all of the guaranteed impressions to the advertisers audience. After a campaign has completed, advertisers receive a confirmation on impression delivery through comScore's AdEffx Campaign Essentials.

"By providing an audience guarantee, we are bridging the gap between traditional television buying and online video," said BrightRoll CEO Tod Sacerdoti. "We see this as a huge step toward making it not just easy, but a no-brainer for advertisers to move campaign dollars online with confidence."