The acquisition of location-based marketing platform PlacePunch, from Web-based solution company Silverpop, will add a new dimension to the company’s Social Connect Strategy — which is designed to help marketers drive revenue by being where their customers are at all times.
Recently, location-based offers have been gaining momentum among consumers — with a location option now incorporated into Facebook, as well as a recent study from Prosper Mobile Insights that reveals 67 percent of consumers somewhat/strongly agree that location-based coupons are very useful and convenient.
Location-based marketing can increase customer loyalty, brand affinity and extend the reach of marketing messages. With PlacePunch, businesses can engage with customers through location check-ins that are incorporated into multi-channel campaigns.
Furthermore, the suite of marketing programs from PlacePunch works across all major location-based social networks, such as Facebook, Foursquare and Twitter. Some of the featured components include:
Rewards program- Delivers incentives to customers that check-in at particular locations.
Check-in Contest- Drives customer visits, brand engagement and social media buzz.
Location-based offers- Increases traffic to specific locations by automatically sending offers to nearby customers.
Check-in Messaging- Drives email opt-ins, promotes new products, and thanks customers for visiting specific locations.
Reporting and Analytics- Evaluates location-based campaigns.