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Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer. This week, Facebook started slowly rolling out Sponsored Stories – which are paid advertisements in the form of popular posts –...
Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network. For retailers...
The art of marketing is all about connections, and no relationship is more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from...
Video, like news about Kim Kardashian's love life, is wildly popular right now. Unlike her recent marriage, however, online video is going to last and continue to expand its role in user content consumption. This also means that...
As CPCs Rise, How Will Advertisers React...
How to Deal with AdWords Image Extensions
Facebook News Feed Ads Outperforming Google
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