Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For Advertisers (LFA).

The platform aims to eliminate many of the complexities associated with legacy video advertising by streamlining workflows and reducing the time associated with trafficking, launching, and managing video campaigns. LiveRail will benefit from data integration (with companies like Affine) and MRC-accredited (MRC is the media rating council) reporting and analytics.

“Because we sit at the hub of the online video ad ecosystem, we understand the needs of all parties involved,” said Mark Trefgarne, LiveRail CEO. “Our full- and self-service options let advertisers and agencies select the level of support they need so they can leverage our video expertise. By combining the world’s best video ad technology with the consultative support of industry experts, we believe that LFA will become an indispensable tool for all agencies serious about video.”