Mobile ad solution provider Sponsormob has partnered with RingRevenue to offer a mobile Click-to-Call offering to advertisers in North America.
Click-to-call has never really generated much interest in the pure Web world, but the ad medium may have found its groove with mobile. Users that click on a call button within a mobile banner or landing page are connected with an advertisers call center. Phone calls are tracked in real-time with campaign-specific numbers that give detailed analytics and insight into which ads are performing and driving inbound calls.
“Placing a call is one of the most intuitive actions a consumer can take on their mobile phone, and calls are proving to be a very effective way to monetize mobile advertising, especially in service-based verticals,” said Jason Spievak, CEO of RingRevenue.