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Bizrate Insights has released new data confirming that social media users aren't averse to "unliking" brands on their networks, and the majority of people have done it at least once before. According to the study based...
Audience targeting has become a major part of the online marketing landscape, but one persistent problem is the outliers -- those Internet audiences that are difficult to classify and thus hard to reach. That's why ChoiceStream...
Content and social media company Demand Media has introduced a suite of rich-media advertising units that incorporate its Social Feed ad management tools, which allow advertisers to integrate social media content directly into live...
AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela Enterprise, a new platform for designing, delivering and managing "Premium Format" ad units on the Web. Advertising...
Southern Colorado and New Mexico regional directory publisher Directory Plus just partnered with the Albuquerque-based SonicSEO.com . This new pairing is set to to provide "complete" Internet marketing services to Directory...
Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no further! Twelvefold Media (the company-formerly-known-as-BuzzLogic) wants to help you do just that with its new Spectrum for Mobile...
Digital video technology provider Ooyala has released a Video Index report that reveals insights into the growing popularity of online video. Highlights from the report include: 1 in 4 Americans watched a video on an Ooyala-powered...
As if you didn’t know by now, social media is a critical marketing tool, especially for small businesses and nonprofits that are planning events or promotions. A recent study from email marketing provider Constant Contact proves...
LinkShare has announced that online advertisers that use its search marketing managed services have seen unprecedented success with their campaigns . The company's search marketing services have enabled advertisers to exceed the...
Local Corporation , the online local media company behind the website Local.com , is reporting 1 billion ad impressions served by its display network from January to December 2011, a 300-percent increase. In addition to serving impressions...
As CPCs Rise, How Will Advertisers React...
How to Deal with AdWords Image Extensions
Facebook News Feed Ads Outperforming Google
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