LinkShare has announced that online advertisers that use its search marketing managed services have seen unprecedented success with their campaigns.
The company's search marketing services have enabled advertisers to exceed the industry average performance metrics for search marketing campaigns, as well as increased its client’s online sales.
According to LinkShare, its clients saw an average of a 36 percent increase in clicks, a 6 percent increase in average order value and 56 percent increase in sales. These metrics are higher than the industry average of a 21 percent increase in clicks, 5 percent increase in average order value and 22 percent increase in sales.
The company states that it is important to reach client audiences through channels beyond paid search. This includes display, retargeting, YouTube and Facebook. These channels have allowed LinkShare to increase brand exposure, as well as receive better conversions and profitability.
“In today’s e-commerce environment, maximizing return on investment means more than simple keyword management, it requires strategic planning, advanced technology and certified expertise,” says Yaz Iida, president and CEO of LinkShare. “Our ability to help our clients beat industry averages reflects our commitment to becoming the leading agency for comprehensive search marketing services.”