Target Tricky Audiences with ChoiceStream CRUNCH

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

Audience targeting has become a major part of the online marketing landscape, but one persistent problem is the outliers -- those Internet audiences that are difficult to classify and thus hard to reach.

That's why ChoiceStream recently banded together with advertising agency Hill Holliday to develop CRUNCH Active Audience, a new solution aimed at targeting those hard-to-qualify audiences based on their shared attitudes, psychographic profiles or special affinities for certain brands or products. CRUNCH Active Audience works by using a clean, in-banner poll to ask customers to share information about themselves, such as specific traits or attitudes, indicating their personal affinity for a brand's product or message.

CRUNCH then takes the responses and uses ChoiceStream's network of consumer data to create a Super Profile of the brand's ideal consumer prospect. The solution can even provide clients with the data necessary to custom-assemble a scalable audience based on behavior and performance matching.

This is currently the only audience-targeting solution to take advantage of ChoiceStream's proprietary network of individuals, though it also utilizes third-party data and real-time ad response technology to predict where, when and, of course, who will respond to a specific brand's advertising. So far, Hill Holliday's clients have seen as much as twice the consumer engagement with their campaigns when CRUNCH has been leveraged.

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter