Social Users Not Afraid to Unlike Your Brand

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



Bizrate Insights has released new data confirming that social media users aren't averse to "unliking" brands on their networks, and the majority of people have done it at least once before.

According to the study based on the latest round of social media Flash surveys, 62 percent of online shoppers have unfollowed, unliked or turned off a person, group or brand on a social network. The most typical reasons for this were because they either posted too much or too much of the content was irrelevant to the user.

That being said, there is good news for social media marketers who aren't overwhelming or boring their fans. Forty-seven percent of respondents said that "likes" or links to a product or retailer from friends are a preferred method for finding new products, brands, trends or retailers, while 17 percent said they have purchased something in the past based on a friend's social media post.

 

:: Create a local presence wherever you want to do business. Get a local phone number. ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter