verification and compliance company DoubleVerify has paired up with Evidon to
provide the ‘Net advertising industry with its first ever integrated privacy
control and ad verification solution.
Evidon, which powers the self-regulatory program for Digital
Advertising Alliance’s (DAA) online behavioral advertising (OBA), will plug
right into DoubleVerify’s measurement platform, becoming its exclusive provider
of compliance services related to the self-regulation program for the U.S. and
the EU ePrivacy Directive.
The pairing will also establish the first “One-Tag”
integration streamlines agency and advertiser workflow, increasing the adoption
of compliance with the U.S. self-regulatory program and ePrivacy Directive. DoubleVerify’s
global clients can utilize its integrated measurement platform to gain benefits
from both the DoubleVerify measurement technology and Evidon’s InForm in-ad
notice platform, and it’s offered as a fully integrated, single tag solution.
All of DoubleVerify’s existing OBA compliance relationships
will immediately transfer to Evidon.