It has certainly taken a while, but advertisers are warming up to the potential of retargeting, and providers like Triggit are ready to capitalize on the trend. The company announced they are now managing campaigns for sites with 250 million aggregate unique visitors, a tenfold increase from Q2 to Q3 2012.
Triggit, which has actually provided real-time bidding solutions for more than seven years on major ad exchanges, initially launched its first retargeting campaign on Facebook mid-May. Its achievements in that timeframe have been impressive by any measure. These success are buoyed, of course, by a number of factors, including 10 times more advertisers launched onto Facebook Exchange in Q3 compared to Q2 and a 75 percent increase in clicks on FBX ads in Q4 compared to Q3.
“Facebook Exchange presents an opportunity to large, ROI-focused advertisers and agencies that haven’t existed since paid search in the early 2000s,” said Chris Zaharias, Triggit’s Chief Revenue Officer. “Conversion rates from retargeting are two to four times higher than retargeting elsewhere, and since Facebook’s global reach and engagement is so huge, companies worldwide can, for the first time, start and maintain a dynamic dialogue powered by first and third party data. We predict this shift to Facebook Exchange will become the number one new online initiative for large direct response advertisers in 2013.”