It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community.
Since most small businesses generate a strong percentage of their new business from the ‘Net , it only makes sense to stay up to date and in the know about developments in the local digital advertising space.
Google lent a hand last week with a two rather valuable suggestions for those looking to amplify awareness locally in time for the holidays.
Airport Targeting: Did you know that it’s possible to target travelers in more than 350 airports around the world? As travelers spend hours in and around these destinations, they will be on their smartphones and tablets making it the perfect time to promote applications.
Location Extensions plus Sitelinks: Once those Web users leave the airport they’ll likely start searching for things to do, places to eat. Local advertisers can show the specific address (linked to a map) alongside one line to three line sitelinks in text ads.
Google has made some serious headway in the local space over the past few months, offering larger and more useful maps, improved local matching, and its geo-targeting and location extensions are now available in more countries.