Fire up the Feedback Machine

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Market research is one of the fundamental elements of Web success – you should never, ever engage in a marketing or advertising campaign (much less a new enterprise) without it. But spending the money and the time to acquire important data points can be too much for many enterprises.

Enter Zipinions, a crowd sourced polling application launched today that hopes to disrupt the current consumer feedback industry. The platform provides businesses with access to an online workforce (estimates of 500,000 have been made) who can complete questions to provide feedback. Zipinions’ instant polls can be used for comparing logos, online advertising, print advertising, political mailers, real estate photos, slogans/taglines, product packaging and even tweets and social updates.

“The idea for Zipinion was born when we looked deeply into how business decisions are made today,” describes Zipinion’s GM/Partner Michael Gualano. In most cases advertising, social media, and countless other decisions are bounced around the office between friends and colleagues for feedback. This helps but can be biased and subjective. We’re excited to bring a low cost objective solution that will literally reinvent how decisions are being made.”

Pricing seems to be on the high side. A standard Zipinion Instant Poll (or ZIP for short) costs one ZipChimp and each Zip consists of 100 unique respondents. Bulk pricing is available but expect to pay between $1.50 and $2.00 per unique response.

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