Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded.
Two new features have made their way into the advertising ecosystem which should make the Google Adwords offering even more irresistible to Internet marketers.
Adwords advertisers running enhanced campaigns can now include social annotations. If you have a Google+ page with a significant number of followers and a linked website that matches the URL in a enhanced campaign search ad, you could start seeing the social annotations immediately. Companies including Red Bull are already using the feature as part of their digital strategy (see below).
Google didn't stop at adding some social elements into the advertising mix. Advertisers can now reach app users with their ads based on context (location, time of day, device). Couple that with being able to adjust bids based on demographics, interests and topics and you have a powerful mechanism to reach the right people at the right time with the right ad.
Recent Articles on Google at Website Magazine:
- Google Affiliate Network Retires
- Google Rolls Out Real-Time Widgets in Analytics
- Facebook Dominates Social Login Scene
- Google to Start Sharing Space
- Spam Web Hosting and Google Rankings
Sample Social Annoations from a Google Enhanced Campaign run by Red Bull: