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A Better Picture of Video Ad Performance

Millions of people in the U.S. watch billions of videos every day . This may be why eMarketer expects U.S. digital video ad spend to rise by 41.4 percent this year and by nearly 40 percent next year as well, when outlays will reach...

BrightRoll Guarantees Video Ad Delivery

Video advertising service BrightRoll has announced the launch of TAG, its Total Audience Guarantee (TAG) which guarantees impression volume for video. Through the program/offering, advertisers will only pay for the impressions that...


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