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Partnership Offers Integrated Privacy and Verification Solution

Online media verification and compliance company DoubleVerify has paired up with Evidon to provide the ‘Net advertising industry with its first ever integrated privacy control and ad verification solution. Evidon, which powers...

QuantCast Opts for Self Regulation with the DAA

The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...

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