Get the magazine exclusively for web professionals
At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...
It has certainly taken a while, but advertisers are warming up to the potential of retargeting, and providers like Triggit are ready to capitalize on the trend. The company announced they are now managing campaigns for sites with 250...
As CPCs Rise, How Will Advertisers React...
How to Deal with AdWords Image Extensions
Facebook News Feed Ads Outperforming Google
View all...
advertisement