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Posts tagged real-time bidding RSS

Real-Time Bidding Boosts Ad Revenue for Publishers

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...

Filed under: advertising, wm-advertising, publishers, pubmatic, Real-time bidding, private marketplaces, RTB

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