Posts tagged ad formats RSS

Video-Based Shopping Comes to Adwords

Google introduced two new video formats in Adwords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards"...

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Rising Stars ad units, analyzing more than 2.7 billion impressions to determine the performance of the emerging formats. Since 2012, the...

7 Steps to Better Display Ads

Anton Ruin, CEO of Epom ad serving company offers some important advice for running efficient display ad campaigns. Even though the online advertising industry has undergone many essential improvements in the past few years, audiences'...

Optimal Ad Units Should Not Surprise You

Ad technology and service provider Unicast released a report measuring the results of various online ad formats across several industries. The report includes interesting information on interaction rates and engagement times: Interaction...


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