Posts tagged ad formats RSS

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Rising Stars ad units, analyzing more than 2.7 billion impressions to determine the performance of the emerging formats. Since 2012, the...

7 Steps to Better Display Ads

Anton Ruin, CEO of Epom ad serving company offers some important advice for running efficient display ad campaigns. Even though the online advertising industry has undergone many essential improvements in the past few years, audiences'...

Optimal Ad Units Should Not Surprise You

Ad technology and service provider Unicast released a report measuring the results of various online ad formats across several industries. The report includes interesting information on interaction rates and engagement times: Interaction...

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