Posts tagged ad spending RSS

Throw Out Your TV; Programmatic Driving Mobile, Video Ad Spend

Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time. By the...

Video Ads Driving Major Action

If the goal of advertising is to get users to take action, digital brands seriously need to consider leveraging video advertising this year. Earlier this month Neustar released its newest Media Intelligence Report , based on 250-plus...

Display Dominates Ad Spend & Actions

With all the channels competing against it – social, video and mobile – the bulk of marketers’ advertising spend is still going to display ads (63 percent), which also drove the most actions (89 percent). This is...

Paid Search Ad Spending Up

Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...

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