Posts tagged adobe RSS

Adobe Unveils Mobile Services for Marketing Cloud

Adobe has launched a new services for the Adobe Marketing Cloud in an effort to help marketers better manage, optimize and monetize their mobile apps. Adobe Mobile services provide a variety of app-centric capabilities including a...

Anomaly Detection in Adobe Analytics

There has been a surge products from digital solution providers emerging which hope to help marketers and data analysts identify and act upon insights that emerge from the performance of their businesses. Adobe Analytics (part of Adobe's...

As CPCs Rise, How Will Advertisers React?

Following the migration to Adwords Enhanced Campaigns, Google advertisers are seeing increased bid prices in the range of 6% during the last three months according to new findings from Adobe – which recently examined 100 advertisers...

Get Personal with Adobe

Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...

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