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Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Programmatic with Publishers in Mind

Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way advertising is bought and sold. OpenX just launched Real-Time Guaranteed (RTG), a solution to enable direct, guaranteed deals executed...

Integrity of In-App Mobile Ad Inventory in Question

Advertisers thinking of increasing their mobile advertising budgets might want to rethink those initiatives. Ad-fraud detection and prevention firm Pixalate's recent Mobile Sellers Trust Index shows that upwards of 38 percent of...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Automated Rules for Better Bing Ads

Bing Ads recently announced the release of Automated Rules, providing advertisers the ability to schedule and automate many important campaign management operations. In it's first iteration, advertisers will be able to automate...

Don't Guess How Budget Changes Impact ROI

Cross-channel performance advertising solution Marin Software has launched a new tool which will enable marketers to predict their daily and monthly search spend, levels, forecast revenue, and optimize budgets for their paid search...

Performance Ads Come to eBay

eBay announced it is launching a new seller advertising service that will be available exclusively for items bought and sold on the platform. eBay sellers will only pay for advertising their listings when an item is clicked and purchased...

What IS an Online Video Ad View?

Opinions vary on what qualifies as an online video ad view. According to a recent consumer survey conducted by STRATA, the ad industry's current definition of online video "view" does not allow enough time for three-quarters...

Search Marketing vs. Newspaper & TV – Which Should You Invest In?

:: By Travis Bliffen, Stellar SEO :: As a business owner, marketing director or anyone who has a say in how your marketing budget is allocated, it is important to understand which channels will yield the highest return and what the...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be and it's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Rising Stars ad units, analyzing more than 2.7 billion impressions to determine the performance of the emerging formats. Since 2012, the...

Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

Search Ads Impact Top-of-Mind Awareness

Does search advertising have any effect on brand awareness? A new meta-study from Google and Ipsos mediaCT in 2013 (61 separate studies across 12 verticals) revealed that search ads lift "top-of-mind" awareness by an average...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

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