Posts tagged advertising&pageindex=3 RSS

Sitelink Extensions in Bing Ads

In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity...

FTC Offers Mobile Advertising and Privacy Guidance

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...

Paid Search Spending Grows Across the Globe

Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a new report from Covario . The search marketing agency announced the results of its third quarter Global Paid Search Spend...

Targeting Ads By Past Social Media Behavior

Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...

Self-Manage Ad Buys with Shiny Service

Start managing your ad buys with the new self-service platform from Shiny Ads. The digital advertising company's Self-Serve for Professional Advertisers platform allows publishers to manage their own ad buys during every step –...

Make More Money Off Your Audio Content

Publishers are always looking for new ways to monetize their killer content on the Internet. Some types, like text-based or video content, have pretty simple solutions, but they aren’t always applicable to every kind of publisher...

Get Personal with Adobe

Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...

Display Advertising Clicks

Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past few years and has become accessible to a much larger professional audience of Web marketers thanks to new targeting and tracking...

Women Driving Online Engagement

Marketers should keep an eye on women, because this customer segment is driving the majority of engagement on sites like Tumblr and Groupon according to a recent comScore study. The European Internet Usage study shows that Tumblr was...

Advertisers Focusing on Tablet Devices

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...

Is Behavioral Advertising No Longer Cool?

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....

Consumers Trust TV Ads More Than Web Ads

Don’t believe everything you see on the Internet – but TV is a different story. A recent study from Triton Digital reveals that consumers trust traditional media advertisements more than digital media advertisements. The...

25% of Online Buyers Like Retargeted Ads

Retargeting has taken the digital advertising world by storm, and as many (Website Magazine included) forecasted, consumers are getting on board (albeit slowly). Behavioral retargeting is a technique for recaputuring potential customrs...

Partnership Offers Integrated Privacy and Verification Solution

Online media verification and compliance company DoubleVerify has paired up with Evidon to provide the ‘Net advertising industry with its first ever integrated privacy control and ad verification solution. Evidon, which powers...

Target Tricky Audiences with ChoiceStream CRUNCH

Audience targeting has become a major part of the online marketing landscape, but one persistent problem is the outliers -- those Internet audiences that are difficult to classify and thus hard to reach. That's why ChoiceStream...

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