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Display Advertising Clicks

Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past few years and has become accessible to a much larger professional audience of Web marketers thanks to new targeting and tracking...

Women Driving Online Engagement

Marketers should keep an eye on women, because this customer segment is driving the majority of engagement on sites like Tumblr and Groupon according to a recent comScore study. The European Internet Usage study shows that Tumblr was...

Advertisers Focusing on Tablet Devices

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...

Is Behavioral Advertising No Longer Cool?

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....

Consumers Trust TV Ads More Than Web Ads

Don’t believe everything you see on the Internet – but TV is a different story. A recent study from Triton Digital reveals that consumers trust traditional media advertisements more than digital media advertisements. The...

25% of Online Buyers Like Retargeted Ads

Retargeting has taken the digital advertising world by storm, and as many (Website Magazine included) forecasted, consumers are getting on board (albeit slowly). Behavioral retargeting is a technique for recaputuring potential customrs...

Partnership Offers Integrated Privacy and Verification Solution

Online media verification and compliance company DoubleVerify has paired up with Evidon to provide the ‘Net advertising industry with its first ever integrated privacy control and ad verification solution. Evidon, which powers...

Target Tricky Audiences with ChoiceStream CRUNCH

Audience targeting has become a major part of the online marketing landscape, but one persistent problem is the outliers -- those Internet audiences that are difficult to classify and thus hard to reach. That's why ChoiceStream...

Social Feed Ads from Demand Media

Content and social media company Demand Media has introduced a suite of rich-media advertising units that incorporate its Social Feed ad management tools, which allow advertisers to integrate social media content directly into live...

AOL Unveils Pictela Enterprise for Premium Online Advertising

AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela Enterprise, a new platform for designing, delivering and managing "Premium Format" ad units on the Web. Advertising...

Local Directory Teams with SonicSEO.com for Web Ad Solutions

Southern Colorado and New Mexico regional directory publisher Directory Plus just partnered with the Albuquerque-based SonicSEO.com . This new pairing is set to to provide "complete" Internet marketing services to Directory...

Improve Your Ad's Relevancy with Spectrum for Mobile

Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no further! Twelvefold Media (the company-formerly-known-as-BuzzLogic) wants to help you do just that with its new Spectrum for Mobile...

LinkShare Clients Outperform the Industry Average

LinkShare has announced that online advertisers that use its search marketing managed services have seen unprecedented success with their campaigns . The company's search marketing services have enabled advertisers to exceed the...

Local Ad Network Serves 1 Billion Impressions

Local Corporation , the online local media company behind the website Local.com , is reporting 1 billion ad impressions served by its display network from January to December 2011, a 300-percent increase. In addition to serving impressions...

LiveRail Platform for Advertisers

Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For Advertisers (LFA). The platform aims to eliminate many of the complexities associated with legacy video advertising by streamlining...

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