Posts tagged advertising&pageindex=4 RSS

Facebook Ticker Meets Sponsored Ads

Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer. This week, Facebook started slowly rolling out Sponsored Stories – which are paid advertisements in the form of popular posts –...

Boosting Conversions from Facebook Ads

Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network. For retailers...

Yahoo! Wants to Connect You with Offline Consumers, Too

The art of marketing is all about connections, and no relationship is more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from...

PlayTime – Audience Targeting with Third-party Data

Video, like news about Kim Kardashian's love life, is wildly popular right now. Unlike her recent marriage, however, online video is going to last and continue to expand its role in user content consumption. This also means that...

Dynotag Launches Free QR Service

Dynotag has launched a free quick response (QR) service, which enables consumers and small businesses to create shareable QR codes that link to associated online content, and can include text, images, audio and more. This service provides...

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Location-based Marketing with Silverpop

The acquisition of location-based marketing platform PlacePunch, from Web-based solution company Silverpop , will add a new dimension to the company’s Social Connect Strategy — which is designed to help marketers drive...

BrightRoll Guarantees Video Ad Delivery

Video advertising service BrightRoll has announced the launch of TAG, its Total Audience Guarantee (TAG) which guarantees impression volume for video. Through the program/offering, advertisers will only pay for the impressions that...

New Local.com Business Solutions an Exact Match

Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are "local in nature" and consist of consumers who are ready to make a purchase or are looking for local businesses. Some...

Mobile Ad Revenues in Canada

The Interactive Advertising Bureau of Canada announced that mobile advertising revenues in Canada grew 93% above 2009 totals to $52 million in 2010. The 2011 forecast? $82 million. Highlights from the IAB Canada study include: - The...

Measuring and Managing Voice Interactions with Ifbyphone’s SourceTrak

Voice-based marketing automation provider Ifbyphone® just launched SourceTrak™ 3.0, a call tracking application for marketers. Users are now able to apply negative keyword parameters, protect data integrity during an activity...

Top of Page Bid Estimates in Adwords

Google has released a new metric in Adwords which provides a top of page bid estimate . The metric approximates the cost-per-click bid needed to see an ad appear regularly in positions topping the search results. Since advertisements...

Relevancy Standards for Trending Keywords & Landing Pages

Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into...

Userlytics Targeting More Relevant Demographics

The interactive testing solution used by video-based in-home marketing and advertising customer research service Userlytics just got a whole lot better for marketers, brands and businesses. Userlytics' core offering, a solution...

Display Ad Dictionary (Starter Guide)

Keeping track of jargon can be overwhelming in any industry, but this is especially true in the case of Internet advertising. Understanding the current definition of important terminology can arguably make a big difference in ad-campaign...

Super-Charged PPC Ads

Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points...

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