Posts tagged advertising&pageindex=4 RSS

25% of Online Buyers Like Retargeted Ads

Retargeting has taken the digital advertising world by storm, and as many (Website Magazine included) forecasted, consumers are getting on board (albeit slowly). Behavioral retargeting is a technique for recaputuring potential customrs...

Partnership Offers Integrated Privacy and Verification Solution

Online media verification and compliance company DoubleVerify has paired up with Evidon to provide the ‘Net advertising industry with its first ever integrated privacy control and ad verification solution. Evidon, which powers...

Target Tricky Audiences with ChoiceStream CRUNCH

Audience targeting has become a major part of the online marketing landscape, but one persistent problem is the outliers -- those Internet audiences that are difficult to classify and thus hard to reach. That's why ChoiceStream...

Social Feed Ads from Demand Media

Content and social media company Demand Media has introduced a suite of rich-media advertising units that incorporate its Social Feed ad management tools, which allow advertisers to integrate social media content directly into live...

AOL Unveils Pictela Enterprise for Premium Online Advertising

AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela Enterprise, a new platform for designing, delivering and managing "Premium Format" ad units on the Web. Advertising...

Local Directory Teams with SonicSEO.com for Web Ad Solutions

Southern Colorado and New Mexico regional directory publisher Directory Plus just partnered with the Albuquerque-based SonicSEO.com . This new pairing is set to to provide "complete" Internet marketing services to Directory...

Improve Your Ad's Relevancy with Spectrum for Mobile

Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no further! Twelvefold Media (the company-formerly-known-as-BuzzLogic) wants to help you do just that with its new Spectrum for Mobile...

LinkShare Clients Outperform the Industry Average

LinkShare has announced that online advertisers that use its search marketing managed services have seen unprecedented success with their campaigns . The company's search marketing services have enabled advertisers to exceed the...

Local Ad Network Serves 1 Billion Impressions

Local Corporation , the online local media company behind the website Local.com , is reporting 1 billion ad impressions served by its display network from January to December 2011, a 300-percent increase. In addition to serving impressions...

LiveRail Platform for Advertisers

Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For Advertisers (LFA). The platform aims to eliminate many of the complexities associated with legacy video advertising by streamlining...

Are QR Codes Worth It for Consumers?

The growing ubiquity of QR codes may make them appear to be a no-brainer when it comes to new advertising models to consider, but a new chart from (the aptly named) Marketing Charts shows us that to most consumers, QR codes are more...

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Facebook Ticker Meets Sponsored Ads

Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer. This week, Facebook started slowly rolling out Sponsored Stories – which are paid advertisements in the form of popular posts –...

Boosting Conversions from Facebook Ads

Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network. For retailers...

Yahoo! Wants to Connect You with Offline Consumers, Too

The art of marketing is all about connections, and no relationship is more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from...

PlayTime – Audience Targeting with Third-party Data

Video, like news about Kim Kardashian's love life, is wildly popular right now. Unlike her recent marriage, however, online video is going to last and continue to expand its role in user content consumption. This also means that...

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