Posts tagged advertising&pageindex=5 RSS

Saving Display: Ads Get Social at SiteScout

Banner ads never did receive much in the way of click-throughs and as such advertisers (and the publishers that support them) are on the look out for anything that might reverse the long and tedious slide of display into obscurity...

Infolinks Launches Tag Cloud

In-text advertising provider Infolinks is introducing a new program called Tag Cloud. Tag Cloud is a departure from traditional in-text advertising services and so could be financially appealing for affiliates. Infolinks publishers...

Most Expensive Keyword Categories at Google

Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans...

Private Video Ad Exchange from TubeMogul

Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges...

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Bing adCenter Radius Targeting

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...

Paid Search Ad Spending Up

Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...

QuantCast Opts for Self Regulation with the DAA

The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...

Mobile Movers and Shakers

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...

Remarketing With Amazon (and Triggit)

Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on its own site and on third party sites. Amazon will use the data it collects during customer visitors to create pools of potential...

Relative Clickthrough Rate & Impression Share (GDN)

Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...

Google Global for Global Advertisers

Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen. Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find...

Cost-Per-View Ads at Google with TrueView

Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView givers users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...

Check-in Discounts with Facebook Places

Facebook announced this week that users checking-in to their favorite destinations can expect to see rewards and discounts from companies looking to draw in new business and lure in existing customers. The product, dubbed Facebook...

Real-Time In-Stream Ad Creative Optimization at AdoTube

In-stream video advertising provider AdoTube enahnced its platform’s creative studio wizard, allowing advertisers to test and optimize creative mid-campaign. Optimization for advertising (display namely) is very common, but this...

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Optimal Ad Units Should Not Surprise You

Ad technology and service provider Unicast released a report measuring the results of various online ad formats across several industries. The report includes interesting information on interaction rates and engagement times: Interaction...

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