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The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...
Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on its own site and on third party sites. Amazon will use the data it collects during customer visitors to create pools of potential...
Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...
Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen. Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find...
Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView givers users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...
Facebook announced this week that users checking-in to their favorite destinations can expect to see rewards and discounts from companies looking to draw in new business and lure in existing customers. The product, dubbed Facebook...
In-stream video advertising provider AdoTube enahnced its platform’s creative studio wizard, allowing advertisers to test and optimize creative mid-campaign. Optimization for advertising (display namely) is very common, but this...
Ad technology and service provider Unicast released a report measuring the results of various online ad formats across several industries. The report includes interesting information on interaction rates and engagement times: Interaction...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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