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Evaluating the ROI of a Performance Marketing Campaign

:: By Matt Swan, Affiliate Window :: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to...

Across the Pond: Black Friday vs. Cyber Monday [Infographic]

Black Friday has traveled across the Atlantic and is now a feature within the UK retail landscape. There are a couple main differences though. In the U.S., Black Friday falls on the Friday after Thanksgiving and is followed by Cyber...

Retarget Basket Abandoners on Mobile

There are clear opportunities and threats for advertisers in how they approach mobile email opportunities in the performance channel. One such opportunity is the rise of re-targeting through mobile devices, which is the basis of a...

Mobile a Big Deal for Group-Buying Sector

A shift in consumer trends and purchasing habits makes it evident that some sectors are increasingly suited to mobile advertising. Consumers are turning to their mobile devices to access email in droves, so much so that by the end...

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