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Step Into Twitter’s Brand Hub

Twitter is making it easier for brands to understand their impact on the social network with the launch of a new service called Brand Hub. Brand Hub helps advertisers understand their share of conversation, key audiences and trends...

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach. Kochava , a mobile attribution analytics...

Ecommerce Analytics for InfusionSoft Users

Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare...

A Flurry of Activity in Interest-Based Mobile Ad Targeting

Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...

Mobile Movers and Shakers

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...

Better Insights on Facebook Pages

Facebook has launched a new feature of Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this...


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