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AOL Creates an Open Marketplace for Video

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video management and exchange platform for digital media buyers and sellers. AOL currently boasts some dominance in the video content management...

Need to Know: 4 New Premium Ad Formats

Display advertisers are excitedly looking forward to the upcoming holiday shopping seaso - particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years'...

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AOL Unveils Pictela Enterprise for Premium Online Advertising

AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela Enterprise, a new platform for designing, delivering and managing "Premium Format" ad units on the Web. Advertising...


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