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25% of Online Buyers Like Retargeted Ads

Retargeting has taken the digital advertising world by storm, and as many (Website Magazine included) forecasted, consumers are getting on board (albeit slowly). Behavioral retargeting is a technique for recaputuring potential customrs...

Filed under: advertising, behavioral advertising burst media, bizrate insights, retargeting

Nearly 1 in 3 Consumers Surveyed Like Targeted Ads

With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these...

Filed under: feature, behavioral advertising burst media, targeting

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...