Posts tagged bing RSS

Native Ads Come to Bing

Bing is branching out from its search advertising roots, releasing a program for native advertising. Advertisers will be able to target users outside of search with Bing Native Ads, taking advantage of available intent signals - ranging...

Reach & Demographics on Bing Ad Data

If you ever wondered what type of consumer uses Bing and engages with ads on that network your chance has arrived. Bing has published an interesting data visualization for advertisers that explores both reach and demographic data from...

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Advertise Smarter by Syncing Campaigns

Marin Software has unveiled a new feature that enables advertisers to sync campaigns across various publishers without the hassle of creating and managing campaigns separately. The feature, dubbed Smart Sync, enables advertisers to...

Automated Rules for Better Bing Ads

Bing Ads recently announced the release of Automated Rules, providing advertisers the ability to schedule and automate many important campaign management operations. In it's first iteration, advertisers will be able to automate...

Did Bing Ads Bring the Holiday Cheer?

Search engine marketing software WordStream has launched a performance grader for Bing Ads advertisers . The tool allows Bing advertisers to evaluate the relative strength and weakness of their search advertising accounts across several...

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Bing Ads to Have Greater Uniformity with Google AdWords

As mobile continues to play a larger part in consumers every day routine it's important that advertisers are easily able to display their messages on mobile devices. Bing has announced two changes to their ad campaigns that will...

Ads Go Geo at Bing

Enhanced location targeting capabilities were recently introduced to Bing Ads which will help digital advertisers drive geographic-specific traffic on a PPC basis through the network. "The increase in mobile volume has made hyper...

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Bing Ads Interface Gets a New Look

According to the IAB , revenue from Interenet advertising hit an all-time high of $11.6 billion in Q1 2014. With the continued rise of spend on Internet advertising , it is no surprise that companies continue to roll out new features...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Bing Ads Loosens Normalization Policies

Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In...

Bing Adds Functionality to Sync Results in Ads Editor

Bing announced that users of its Bing Ads Editor will soon have some new capabilities at their disposal with the introduction of an enhanced sync result window. Advertisers using Bing's Ad Editor will be able to see how many changes...

Bing Shows Hustle With Places Expansion to UK, Canada

Bing is working harder than ever before to capture some additional share of the search engine market lately. The search engine has rolled out an integration with Pinterest , making it possible for more advertisers to use click-to-call...

Skype Powering Click-to-Call on Bing

Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabling advertisers to connect with customers through phone calls from their ads. Last year Bing introduced a beta of Call Extensions, limited...

Comparison Shopping Engine Conversion Rates

Google's Product Listing Ads (PLAs) have certainly generated their fair share of attention over the past few months and apparently it's all for good reason. New research from CPC Strategy on the top comparison shopping engines...

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