Posts tagged bing RSS

Bing Ads to Have Greater Uniformity with Google AdWords

As mobile continues to play a larger part in consumers every day routine it's important that advertisers are easily able to display their messages on mobile devices. Bing has announced two changes to their ad campaigns that will...

Ads Go Geo at Bing

Enhanced location targeting capabilities were recently introduced to Bing Ads which will help digital advertisers drive geographic-specific traffic on a PPC basis through the network. "The increase in mobile volume has made hyper...

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Bing Ads Interface Gets a New Look

According to the IAB , revenue from Interenet advertising hit an all-time high of $11.6 billion in Q1 2014. With the continued rise of spend on Internet advertising , it is no surprise that companies continue to roll out new features...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Bing Ads Loosens Normalization Policies

Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In...

Bing Adds Functionality to Sync Results in Ads Editor

Bing announced that users of its Bing Ads Editor will soon have some new capabilities at their disposal with the introduction of an enhanced sync result window. Advertisers using Bing's Ad Editor will be able to see how many changes...

Bing Shows Hustle With Places Expansion to UK, Canada

Bing is working harder than ever before to capture some additional share of the search engine market lately. The search engine has rolled out an integration with Pinterest , making it possible for more advertisers to use click-to-call...

Skype Powering Click-to-Call on Bing

Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabling advertisers to connect with customers through phone calls from their ads. Last year Bing introduced a beta of Call Extensions, limited...

Comparison Shopping Engine Conversion Rates

Google's Product Listing Ads (PLAs) have certainly generated their fair share of attention over the past few months and apparently it's all for good reason. New research from CPC Strategy on the top comparison shopping engines...

Bing Change History Connects Action to Results

Digital advertising today move fast, and if you don’t analyze what’s going on once in a while you’ll likely miss something really important. That’s why it’s good to see Bing’s recent announcement...

Ad Keyword Distribution Visualized

Last week Bing announced the upcoming introduction of a feature which will enable Bing Ads users to visualize key performance indicators across thousands of keywords and better explore optimization opportunities. Bing's Keyword...

What Internet Retailers Spend on Paid Search

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...

Sitelink Extensions in Bing Ads

In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity...

An AdSense Threat from Bing-Yahoo

Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher Network (YPN) – a competitor to Google’s AdSense – is on its way back. With recent reports that Adsense publishers...

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