Posts tagged call tracking RSS

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Call Tracking for DoubleClick Search

Advertisers are beginning to understand that as search and display take an ever-larger portion of their marketing budgets, at some point they'll need to show value; essentially, they need to prove that the money they are spending...

Measuring and Managing Voice Interactions with Ifbyphone’s SourceTrak

Voice-based marketing automation provider Ifbyphone® just launched SourceTrak™ 3.0, a call tracking application for marketers. Users are now able to apply negative keyword parameters, protect data integrity during an activity...

Keyword-Level Tracking in Marchex Call Analytics

Marchex just introduced keyword-level tracking to its Call Analytics product. The propietary technology enables search marketers and agencies with the ability to track calls down to a specific keyword without using a unique call tracking...


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