Posts tagged call tracking RSS

Call Tracking for DoubleClick Search

Advertisers are beginning to understand that as search and display take an ever-larger portion of their marketing budgets, at some point they'll need to show value; essentially, they need to prove that the money they are spending...

Measuring and Managing Voice Interactions with Ifbyphone’s SourceTrak

Voice-based marketing automation provider Ifbyphone® just launched SourceTrak™ 3.0, a call tracking application for marketers. Users are now able to apply negative keyword parameters, protect data integrity during an activity...

Keyword-Level Tracking in Marchex Call Analytics

Marchex just introduced keyword-level tracking to its Call Analytics product. The propietary technology enables search marketers and agencies with the ability to track calls down to a specific keyword without using a unique call tracking...

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