Posts tagged chango RSS

Social is the Key to Mobile Retargeting

Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting...

The Rise of Real-Time Bidding

If you're at all familiar with the digital media world, there's a good chance you've heard of real-time bidding, or RTB. Instead of purchasing an entire block of inventory, which may or may not be correctly targeted, RTB...

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