Posts tagged comscore RSS

comScore Prepares to Battle Non-Human Traffic with mDotLabs

comScore acquired MdotLabs in early Aug. 2014 to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites. MdotLabs uses cyber-security methodologies such...

Hey, Where’s My Display Ad?

Display advertising has seen a resurgence over the past few years thanks to much improved targeting and testing technologies, but some very significant problems remain. A new report out from Comscore indicates that 3 out of 10 display...

Facebook Overtakes Yahoo as World's Third Largest Site

Facebook will head into the New Year as the world’s third largest website after passing Yahoo in the most recent traffic rankings released from comScore. The research firm’s November 2010 report credits Facebook with an...

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