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Use Google PLA's to Give Consumers Ads They Want

Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results...

Filed under: advertising, google, wm-advertising, product listing ads, google product listing ads, datapop

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...