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Set Goals in Facebook's Ad Manager

Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more...

Facebook's Audience Reach Bug Wreaks Havoc

Your last few social media post on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime...

Measuring the Conversion Power of Social and Search

Cloud marketing platform BloomReach recently compiled an infographic looking at how different social media sites can become traffic sources that convert users into customers. According to the data, it seems increasingly clear that...

Boosting Conversions from Facebook Ads

Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network. For retailers...

AT&T, Bazaarvoice Offer Ratings and Reviews on Facebook

AT&T has joined forces with Bazaarvoice to enable its customers to read, share and submit product reviews directly on the company's Facebook fan page. AT&T, which has offered product ratings and reviews on its own site...

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Facebook Overtakes Yahoo as World's Third Largest Site

Facebook will head into the New Year as the world’s third largest website after passing Yahoo in the most recent traffic rankings released from comScore. The research firm’s November 2010 report credits Facebook with an...

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Gowalla Integrates With Foursquare, Facebook

The latest version of location-based service Gowalla’s iPhone app has an enhanced interface and some smart new features – and one big surprise that is likely to shake up the geosocial community. Gowalla 3.0 for the iPhone...

Holiday Ad Budgets Get Social

More advertisers are spending more of their ad budgets on social network advertising this holiday season, according to financial consulting firm BDO, USA. The BDO USA Retail Compass Survey of CMOs examined the opinions of 100 chief...

Better Insights on Facebook Pages

Facebook has launched a new feature of Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this...

Some Like-able Facebook Stats from Hootsuite

Hootsuite has added Facebook Insights to enable its pro members the ability see the interaction on their Facebook pages directly from the dashboard of the platform. Users will be able to see new fans to their page, demographics (region...

Backup Your Facebook Fan Page

Backupify announced a backup and archival solution for Facebook Fan Pages today, adding to its existing backup support of other Facebook data services including News Feeds, Wall Posts, Photo Albuns and Messages. As corporations, organizations...

Check-in Discounts with Facebook Places

Facebook announced this week that users checking-in to their favorite destinations can expect to see rewards and discounts from companies looking to draw in new business and lure in existing customers. The product, dubbed Facebook...

Meta-Recommendation Engine on FB

Social recommendation website DoTogether launched its Facebook mail application . The application providers users the ability to browser several stores, making the shopping experience easier - consider the app a meta-recommendation...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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