Posts tagged facebook RSS

Facebook Opens New Mobile Ad Program to All Marketers

As consumers respond less and less to mass advertisements companies have begun to make the switch to more personalized ads. However, to send personalized ads marketers need information on individual consumers and what better place...

Direct Marketing Service Can Resist Facebook No Longer

As social media use increases so too does its value to businesses for marketing purposes. Social media reaches an extraordinary amount of consumers on a monthly basis with few reaching more than Facebook’s 1.3 billion monthly...

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

Facebook Closes Like-Gate

Effective Nov. 5, 2014, developers may no longer incentivize people to like their app’s Page on Facebook. According to Facebook “incentivizing ” includes offering rewards or gating apps (dubbed Like-Gates) or app...

Facebook Unveils New Ad Format for Desktop Game Developers

Facebook unveiled an update to its desktop app ad offerings; the social network now enables game developers to sell virtual goods from ads that appear directly in the newsfeed or in the right sidebar. Through the update, a developer...

'Net Advertising News of Note

Welcome to July 2014! If you've been struggling to keep up with all the important digital advertising news that has been happening recently, Website Magazine has got your virtual back - serving up some of the most interesting developments...

No Choice but to Connect with Millennials on Their Terms

Millennials represent more than $200 billion of annual buying power so knowing how to get their attention, and keep it, is crucial for a brands success. SDL , a customer experience management company, has released part three in their...

Millennials are Changing how Marketers Work

Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent...

Social Media's Impact on Product Choice

Businesses are always trying to garner consumer attention. Whether through T.V. advertisements or emails , the goal is the same, lure consumers into purchasing a product or service. Now though, the most effective way to advertise a...

December Brings BIG Engagement Increases for Facebook Promotions

What's the best month to run a Facebook promotion? December, of course - so get going! App building platform Shortstack recently examined data from 50,000 active Facebook pages and 300,000 custom Facebook Page apps (which in total...

Ad Network Offering Up Access to FBX

It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to begin giving their clients access to the Facebook Exchange (FBX). There's simply too much to lose for everyone involved...

Video Creative, CPA Buying for Mobile App Ads in Facebook

Facebook users will likely start encountering far more advertisements on their mobile apps very soon. The social network announced last week that developers and advertisers will be able to use video creative in order to drive app installations...

Ads Bring Google and Facebook Together

What can make Google and Facebook play nice? Ads of course. The companies have come together to allow DoubleClick clients to purchase retargeted ads on Facebook’s real-time bidding exchange platform, FBX. According to the DoubleClick...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

Facebook Bests Pinterest

What social network should your digital publishing brand be most active on if the aim is to monetize? A new study from Yieldbot reveals that Pinterest may rule when it comes to social referrals, but Facebook is providing higher ad...

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