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Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made...
Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results...
Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare...
It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only...
When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...
Would you like to know where your competitors are running their display ads, who they are buying that inventory from and exactly what ads are in rotation currently? Well, you can - and you’ve been able to for quite some time...
Cloud marketing platform BloomReach recently compiled an infographic looking at how different social media sites can become traffic sources that convert users into customers. According to the data, it seems increasingly clear that...
Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages. 31,000 Adsense publishers now use...
Google announced this week that it will be rolling out updates (over the next few days) to ad group-level impression share metrics and revising campaign-level impression share metrics for the search and display networks. Impression...
Google has released a new metric in Adwords which provides a top of page bid estimate . The metric approximates the cost-per-click bid needed to see an ad appear regularly in positions topping the search results. Since advertisements...
Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans...
Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...
Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen. Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find...
Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView givers users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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