Posts tagged google RSS

Highlight Product Aspects with Structured Snippet Extensions from AdWords

Google just introduced a feature that will enable advertisers to provide structured information that can be shown with text ads. Google actually introduced dynamic structured snippets earlier in the year (2015), an automated extension...

The Last Day of Flash

Google announced in June 2015 that its Chrome Browser would soon be able to pause content that was not "central" or essential to the Web page - and that day has come. Starting tomorrow (September 1, 2015), a Chrome update...

Full-Screen In-App Ads Get a Google Makeover

Google announced a new design for its interstitial in-app ad formats (also known as full-screen ads) for the AdMob network and the DoubleClick Ad Exchange. The new app install interstitial (seen below on the right, with the old version...

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Material Design Inspired Text Ads from Google

Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers. Inspired by its shift to material design, the new richer...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Don't Show High-Paying Job Ads to the Little Ladies

Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search results selected) affect their browsing experience, whether that's ads served to them in the search engine result pages...

Advertise Smarter by Syncing Campaigns

Marin Software has unveiled a new feature that enables advertisers to sync campaigns across various publishers without the hassle of creating and managing campaigns separately. The feature, dubbed Smart Sync, enables advertisers to...

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a major problem. The result is the artificial inflation of click-through rates and increased costs - neither of which will do at all...

Google Buy Buttons; An Evolution to Marketplace?

Google will apparently begin introducing "buy buttons" within paid search results in the coming weeks. Users clicking on the buy button (limited to mobile devices for now it seems) will be directed to a product page on Google...

What's New in AdWords Editor

Google recently released an update to its AdWords Editor that includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more. Let's take a closer look. Labels: Users can now create, edit or delete labels...

AdSense Unveils New Reporting Dashboard

As marketers look to increase their consumer engagement it is vital they receive accurate, timely and comprehensive reports on their current digital efforts in order to understand how they must alter their approach. AdSense , the popular...

Google Enhances TrueView Ads

Google is enhancing its TrueView ad solution to provide brands with greater interactivity and more accurate accounting of audience engagement. TrueView ads were introduced five years ago to give users the choice to watch or skip ads...

AdWords Requires Verification for Phone Numbers

Google AdWords has recently released a statement saying that starting in June 2015 it will be requiring verification of ownership for all call extension and location extension phone numbers. In order to verify phone numbers associated...

AdWords Data - So Fresh, So Clean

Google has made some interesting improvements to the freshness of some of its data reports in AdWords. Account stats such as clicks and conversions (and impressions) are typically available in less than three hours, but other metrics'...

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