Posts tagged google RSS

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Automatic Experiments for Adsense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for Adsense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publishers...

Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

The Next Generation of AdSense Ads

Google announced the launch of a new AdSense ad type that shows when they are likely to perform well and provide a good user experience. The new page-level ads are designed for mobile pages and come in two formats - anchor/overlay...

Google Unveils Bumper Ads

Google unveiled a new ad format called Bumper ads, which is a six-second video ad sold through the AdWords auction on a CPM basis. According to Google, Bumper ads are ideal for driving incremental reach and frequency – particularly...

Around & Around We Go: Auto Ads in the Google Carousel

Google introduced a new mobile advertising format recently called Model Automotive Ads that will let users swipe through and see additional images. Google is rolling out this ad format starting with the automotive industry to help...

AMP Coming Fast to Publisher Networks

AMP, the open-source HTML5 design framework from Google, has received its fair share of coverage over the past few months for good reason - it provides publishers an opportunity to develop better (faster) experiences for users on mobile...

The Result of Google's Right Hand Side Ad Removal

What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development. SUBSCRIBE...

Technical Guidance for Improving Viewability [INFOGRAPHIC]

The viewability of advertising, or whether it's actually seen by a consumer, is a hot topic in digital business today. There are numerous solutions in the market that are developing ways to minimize the problem of advertisers paying...

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

Interactive Interstitial & Tryout Ads from Google

Google is launching new types of mobile ad formats - one that will enable mobile users to try out a game, and another, the HTML5 interactive interstitial ad. The new "Trial Run Ads" enable users to play a game in the ad for...

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Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

Video-Based Shopping Comes to Adwords

Google introduced two new video formats in Adwords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards"...

Better Mobile and 1st Position Bids with Simulator Tools

Google recently introduced a new bid adjustment simulator for mobile bids in AdWords as well as a new first page bid estimates. Optimizing bids can be cumbersome and can take a great deal of effort to achieve performance targets. The...

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