Posts tagged iab ad formats RSS

A Shiny New Metric: Ad Viewability Rate

There's a conversation happening that should prove interesting to online advertisers - viewability as an ad performance metric. Google describes viewability rate as the, "Percentage of ads determined viewable out of the total...

IAB Adds Mobile Rising Stars Ad Formats

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...

Advertisers Want More Rich Media for Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

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