Posts tagged iab RSS

QUICK HIT: Digital Ad Revenues Continue to Break Records

For the first half of the year (2016), digital advertising revenues have reached an all-time high, reaching $32.7 billion according to the latest IAB Internet Advertising Revenue Report. Revenue from the second quarter reached $16...

New Ad Units to Debut in Early 2017

The Interactive Advertising Bureau will be introducing new formats and standards for ad units that it believes will have a major, positive impact on user experience. The proposed standards , which were released by the IAB and are now...

A Big Year for Digital Ad Revenues

Digital advertising revenues in the U.S. had a record year in 2015 according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau. Digital advertising revenues reached $59.6 billion in 2015 (a 20 percent...

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IAB Helps Publishers DEAL with Ad Blockers

The IAB is helping publishers fight against ad blockers with the release of its Publisher Ad Blocking Primer , which outlines the tactics publishers are successfully leveraging to persuade people to stop using ad blockers. The IAB...

The Future of Leaner, Lighter Ads

Ad platform Jivox has introduced a number of new enhancements to its Jivox IQ Dynamic Canvas technology which should enabling publishers and agencies to produce and service digital ads aligned with technology guidelines provided by...

Are You Connecting with Millennial Moms?

Millennial moms are expected to spend $200 billion annually by 2017 and $10 trillion within their lifetimes ( according to a 2014 report from Exponential Advertising Intelligence) . With such massive buying power, it’s essential...

Digital Ad Measurement Denied Its Big Leap Forward

As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they receive accurate metrics on how their ads are performing. The Interactive Advertising Bureau (IAB) has released its latest...

Internet Ad Revenue Hits Historic High

As the Internet expands and new channels mature (e.g. mobile, video), an amazing opportunity is present for marketers to advertise the brands they represent to consumers. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers...

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Rising Stars ad units, analyzing more than 2.7 billion impressions to determine the performance of the emerging formats. Since 2012, the...

Need to Know: 4 New Premium Ad Formats

Display advertisers are excitedly looking forward to the upcoming holiday shopping seaso - particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years'...

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IAB Adds Mobile Rising Stars Ad Formats

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...

Digital Ad Revenues Hit New High

Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over...

Advertisers Want More Rich Media for Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

Updated Mobile Advertising Guidelines Available for Comment

Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled...

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