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Need to Know: 4 New Premium Ad Formats

Display advertisers are excitedly looking forward to the upcoming holiday shopping seaso - particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years'...

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IAB Adds Mobile Rising Stars Ad Formats

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...

Digital Ad Revenues Hit New High

Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over...

Advertisers Want More Rich Media for Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

Updated Mobile Advertising Guidelines Available for Comment

Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled...

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