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To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...
Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over...
For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...
Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled...
How to Deal with AdWords Image Extensions
Facebook News Feed Ads Outperforming Google
Social Annotations Now in Google Enhanced...
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