Posts tagged integral ad science RSS

Finding the Causal Impact of Ad Viewability

Integration Ad Science released a new product in late September that provides insights into the impact that ad campaigns have on conversions and ROI through the measurement of what it is calling "causal" conversions. This...

The Highest Quality Ads are Directly Purchased

For the first time ever, the digital media advertising intelligence provider Integral Ad Science’s “Semiannual Review” will include insights from the company’s proprietary TRAQ score, which provides a single...


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