Posts tagged landing pages RSS

Effective Use of Landing Pages for Lead Generation

:: By Sandra Donovan, IntelliConnection :: As marketers strive to improve online lead generation, they are learning that directing traffic to customized landing pages instead of homepages results in more conversions. One of advertising’s...

Create Conversion Optimized Landing Pages with WordStream

SEM software and service provider WordStream has updated its pay-per-click advertising management platform PPC Advisor, including a point-and-click interface for building landing pages. WordStream has offered PPC Keyword Research,...

Relevancy Standards for Trending Keywords & Landing Pages

Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into...


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