Posts tagged marketing RSS

Maintaining Local Listings With Ease and Speed

There's a new solution for local businesses to create, update and maintain online local listings - and it could prove to be a perfect offering for agencies and creative media companies to explore. SUBSCRIBE to Website Magazine...

Yahoo Embraces Storytellers & Big-Brand Content Marketing

Content remains king and brands are now actively looking for solutions to help them engage more users and generate higher revenues, and these solutions are coming from some very familiar names in Web tech. Yahoo, for example, has introduced...

Welcome to the Engagement Hub

Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers. The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well...

Marketers to Increase Digital Marketing Spend in 2014

Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing this year. The study found that 61...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility , did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

Omnichannel Customer Service Lacks

Nowadays, brands have the ability to reach consumers through a variety of channels and touchpoints. While this is good for marketing initiatives, brands can actually end up frustrating consumers if they don’t offer a consistent...

Marketers Pay Top Dollar to Reach the Digital Elite

Marketers are paying top dollars to reach an audience segment that has been dubbed the “Digital Elite” by a new report from marketing solutions provider Turn . Turn’s Digital Audience Report, which highlights insights...

Is Tealium Taking Tag Management to the Next Level?

Tealium , the tag management solution provider, has been working hard over the last few months to help “move the needle” and evolve the rapidly growing tag management space with a slew of new additions to its core product...

Bring Content Marketing Functionality to Your Blog

When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately...

Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame

Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that...

Performance Insider: Seasonal Trends of Marketing Verticals

One of the more challenging hurdles to surmount for digital marketers is simply choosing the right time to execute campaigns for their industry vertical (niche); essentially, when they should spend their time and financial resources...

Win Major Marketing for your SMB

Is your small business in great need of a marketing boost? Prove it. Interactive advertising agency Blue Collar has teamed up with digital marketing and measurement agency SwellPath to launch JumpStart , a campaign that will give away...

Are You an All-Star Marketing Athlete?

You may not be able to beat Tom Brady on the football field, but with a little investment in planning and inbound marketing strategies, you have the ability to be an all-star athlete within the marketing industry – according...

No More Gender or Age Targeting in adCenter

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...

AOL Unveils Pictela Enterprise for Premium Online Advertising

AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela Enterprise, a new platform for designing, delivering and managing "Premium Format" ad units on the Web. Advertising...

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