Posts tagged microsoft RSS

Panoramic Ad Formats Enticing In-App Clicks

A new virtual crop of advertising formats are emerging and they’ve been designed not just to counter the banner blindness issue but get users actively involved, interacting with a brand’s messaging in some rather creative...

Marketing to Modern Digital Mulitaskers

Microsoft has released results of an interesting study which examines why consumers are using multiple devices, the motivations that drive "simultaneous or sequential" usage across those devices, and what the opportunities...

No More Gender or Age Targeting in adCenter

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...

Relevancy Standards for Trending Keywords & Landing Pages

Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into...

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