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The Evolving Perception of Programmatic Ad Quality

Programmatic advertising marketplace OpenX released results from its second annual report on the perceptions of marketplace quality in programmatic advertising. Marketplace quality is top of mind for both publishers and advertisers...

Is Your Programmatic Exchange Certified Against Fraud?

Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group (TAG) anti-fraud certification program. SUBSCRIBE to Website Magazine & Accelerate 'Net Success As a participant in the...

Programmatic with Publishers in Mind

Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way advertising is bought and sold. OpenX just launched Real-Time Guaranteed (RTG), a solution to enable direct, guaranteed deals executed...

OpenX Jumps into Content Ad System

OpenX Technologies , a company that develops digital (and mobile) advertising technology, recently announced the acquisition of JumpTime , which will allow OpenX to leverage JumpTime’s content optimization platform in conjunction...


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