Posts tagged pla RSS

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooRoo recently...

Google's Product Listing Ads Get Rated

Google is looking to make Product Listing Ads (PLAs) even more influential, as the tech juggernaut has introduced product ratings on PLAs. With this news, consumers in the United States will start seeing ratings appear in the form...

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Google Gets Hyper-Localized With Web & Mobile Shopping

Two new features have been released recently by Google which will likely be send shockwaves through the e-commerce and digital marketing community. The first e-commerce game changer is the upcoming global availability of Product Listing...

Google's PLAs Get a Boost

Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable. This is because the digital marketing solutions...

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