Posts tagged pla RSS

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Google Gets Hyper-Localized With Web & Mobile Shopping

Two new features have been released recently by Google which will likely be send shockwaves through the e-commerce and digital marketing community. The first e-commerce game changer is the upcoming global availability of Product Listing...

Google's PLAs Get a Boost

Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable. This is because the digital marketing solutions...


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