Get the magazine exclusively for web professionals

Subscribe Now
Posts tagged pubmatic RSS

Real-Time Bidding Boosts Ad Revenue for Publishers

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
  •  

advertisement