Posts tagged pubmatic RSS

PubMatic Brings Native Ads to the Digital Ecosystem

Native advertising is set to take off in a big way as it greatly benefits both advertisers and publishers looking for more authentic (and profitable) interactions and that has not gone unnoticed by those in the ad technology space...

The Programattic Outlook for 2015

Programmatic advertising platform PubMatic (which was highlighted as one of Website Magazine's Top 50 Digital Ad Brands of 2014 ) has released a report examining the technical, business and social implications of "programmatic"...

Real-Time Bidding Boosts Ad Revenue for Publishers

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...

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