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Cloud marketing platform BloomReach recently compiled an infographic looking at how different social media sites can become traffic sources that convert users into customers. According to the data, it seems increasingly clear that...
The really great thing about Twitter is that it is a wealth of information. With users constantly tweeting and sharing news and ideas on the site, there is certainly no shortage of content. However, one major problem with Twitter is...
Bizrate Insights has released new data confirming that social media users aren't averse to "unliking" brands on their networks, and the majority of people have done it at least once before. According to the study based...
As if you didn’t know by now, social media is a critical marketing tool, especially for small businesses and nonprofits that are planning events or promotions. A recent study from email marketing provider Constant Contact proves...
Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer. This week, Facebook started slowly rolling out Sponsored Stories – which are paid advertisements in the form of popular posts –...
More advertisers are spending more of their ad budgets on social network advertising this holiday season, according to financial consulting firm BDO, USA. The BDO USA Retail Compass Survey of CMOs examined the opinions of 100 chief...
Facebook has launched a new feature of Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this...
Hootsuite has added Facebook Insights to enable its pro members the ability see the interaction on their Facebook pages directly from the dashboard of the platform. Users will be able to see new fans to their page, demographics (region...
Social recommendation website DoTogether launched its Facebook mail application . The application providers users the ability to browser several stores, making the shopping experience easier - consider the app a meta-recommendation...
As CPCs Rise, How Will Advertisers React...
How to Deal with AdWords Image Extensions
Facebook News Feed Ads Outperforming Google
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